Analysis of hotel bookings: when and how to get the best deals

When is the best time to book a hotel? According to recent research conducted by Net Affinity, a specialist in hotel technology, the most popular time to book a hotel is Monday evening at 9 p.m. This data reveals a lot about the habits of travelers and offers valuable insights for those who want to get the best possible price.

But what happens on the other days of the week? And what strategies can hotels adopt to optimize their sales? Find out all the details of this analysis 📊🏨

1. Monday: the day for last minute bookings

Monday is the day with the highest peak in bookings. Probably, after the weekend, many people are planning their future trips or looking for last-minute deals for upcoming stays.

📌 Peak reservations at 9:00 p.m., when users are most active online.

📌 Trend declining in the following days, with the following Tuesday being the second most active day.

📌 Fewer reservations at the weekend, when people tend to be busy with other activities.

Hotels can take advantage of this by optimizing flash promotions and last-minute campaigns right at the beginning of the week. 🚀💡

2. The weekend: fewer reservations, but higher value stays

While Monday is the day with the highest number of bookings, Saturday and Sunday are the days with the highest value bookings.

📌 Saturday is the day with the fewest bookings overall.

📌 However, travelers who book on the weekend spend more, often choosing superior rooms or special packages.

📌 Hotels can incentivize premium offers and extra services to maximize revenue on slower days.

💰 Strategy for hoteliers: promote exclusive upgrades and experiential packages during the weekend.

3. Women book more than men (and spend more)

Another interesting finding from the research is that women dominate the hotel booking industry.

📌 64% of bookings are made by women.

📌 65% of total expenditure is generated by female customers.

📌 Women tend to plan further in advance and opt for more exclusive accommodation options.

🎯 Winning strategy: customize offers and communication to attract this customer segment.

4. The best time to book: evening or morning?

The time of booking also affects the choices and the value of the booked stay.

📌 The lowest value of bookings was recorded at 11 a.m..

📌 The highest rates are chosen in the evening, when users spend more time selecting the accommodation.

Hotels can optimize their pricing strategies by offering advantageous rates at certain times.

📢 Monitor the data and optimize your marketing and revenue management strategies!