Despite the increase in online bookings, many travelers still prefer to call the hotel directly to reserve a room. Whether it's to get personalized information, request a special offer or feel reassured before booking, the telephone remains a powerful conversion tool.
However, many hotels neglect this channel, losing direct sales opportunities and leaving room for OTAs. Find out how to optimize telephone bookings and turn them into a strategic asset for your establishment. 📞🏨
Many travelers are looking for direct contact with the hotel, but if the phone number isn't clearly visible, they risk contacting an OTA or a competitor.
📌 Place the phone number at the top of the website with a clear call-to-action, such as “Book at the best price, call us now!”.
📌 Include the number in your marketing emails, social media and digital signatures.
📌 Use direct call buttons on mobile phones to simplify contact.
Making it easy and immediate to call increases the chances of direct booking. 📲💡
Every phone call is a sales opportunity. The team must be trained to transform a simple request for information into a reservation.
📌 Teach them to recognize the guest's intentions and guide them in choosing the best solution.
📌 Provide scripts and techniques for handling objections and closing the reservation.
📌 Monitor and optimize performance with coaching sessions and call analysis.
A well-trained team can make the difference between a lost request and a room sold. 🎯👩💻
Many hotels do not evaluate the impact of phone reservations on revenue. To make the most of them, it is essential to monitor performance.
📌 Track calls and analyze the conversion rate.
📌 Calculate the average value of phone bookings compared to other channels.
📌 Optimize strategies based on the data collected.
Detailed analysis allows you to maximize the return on phone calls. 📈📊
Offering a small incentive for phone bookings can encourage guests to contact the hotel directly instead of booking through an OTA.
📌 Exclusive discounts or additional services for those who book by phone.
📌 Promotions dedicated to loyal guests to incentivize direct contact.
📌 Targeted marketing campaigns to encourage direct calls.
Every booking without intermediaries increases the hotel's profit margin. 💰👍
📢 Do you want to increase direct bookings and reduce dependence on OTAs? Optimize the telephone channel with targeted strategies and maximize your property's sales!
📩 Contact me for personalized advice! 🚀
