Mir puteshestviy postoyanno razvivayetsya, i novyye tendentsii menyayut predstavleniye o tom, kak lyudi vybirayut, broniruyut i puteshestvuyut. Soglasno otchetu Skift «Sostoyaniye puteshestviy», otrasl' perezhivayet transformatsiyu: nablyudayetsya znachitel'nyy rost prakticheskikh puteshestviy, uvelicheniye chisla pryamykh bronirovaniy cherez sotsial'nyye seti i revolyutsiya v programmakh loyal'nosti.
No chto vse eto znachit dlya oteley, turoperatorov i napravleniy? Davayte vmeste proanaliziruyem klyuchevyye tendentsii, kotoryye opredelyayut budushcheye otrasli. 🚀✈️
Sovremennyye puteshestvenniki ishchut autentichnyye vpechatleniya, stavya na pervoye mesto emotsii i svyaz' s lyud'mi i mestami, kotoryye oni poseshchayut.
📌 K 2025 godu ob"yem rynka puteshestviy, osnovannykh na opyte, prevysit 1 trillion dollarov (istochnik: McKinsey).
📌 Rastet spros na takiye meropriyatiya, kak individual'nyye ekskursii, priklyuchencheskiye puteshestviya i mestnyye razvlecheniya.
📌 Raskhody na vpechatleniya prevyshayut raskhody na material'nyye tovary, chto znamenuyet soboy vazhnyy sdvig v potrebitel'skikh predpochteniyakh.
Oteli i napravleniya dolzhny sosredotochit'sya na paketakh vpechatleniy i partnerstve s mestnymi predpriyatiyami, chtoby predlozhit' nezabyvayemoye prebyvaniye. 🌍🎭
Yesli ran'she sotsial'nyye seti sluzhili lish' istochnikom vdokhnoveniya, to segodnya oni prevrashchayutsya v instrumenty pryamykh prodazh.
📌 34 % puteshestvennikov broniruyut napryamuyu cherez Instagram, Facebook i YouTube.
📌 Millenialy i predstaviteli pokoleniya Z predpochitayut bystryy i mgnovennyy opyt, ne perekhodya na traditsionnyye veb-sayty.
Turisticheskim brendam neobkhodimo integrirovat' knopki «Zabronirovat' seychas» i targetirovannuyu reklamu v sotsial'nykh setyakh, chtoby perekhvatit' spros. Predstaviteli turisticheskogo biznesa bol'she ne mogut ignorirovat' potentsial sotsial'nykh setey dlya uvelicheniya konversii. 📱💳
Traditsionnyye programmy loyal'nosti teryayut svoyu effektivnost': sovremennyye puteshestvenniki stremyatsya k gibkosti, personalizatsii i dopolnitel'nym preimushchestvam.
📌 Vzaimodeystviye s brendom stanovitsya boleye vazhnym, chem prosto nakopleniye ballov.
📌 Rastet interes k eksperimental'nym voznagrazhdeniyam, nemedlennomu povysheniyu klassa obsluzhivaniya i personalizirovannym predlozheniyam.
📌 Brendam neobkhodimo pereosmyslit' svoi programmy loyal'nosti, chtoby obespechit' real'nyye, individual'nyye preimushchestva.
Oteli i aviakompanii, kotoryye vnedryayut innovatsii v etoy oblasti, poluchat boleye loyal'nuyu i dovol'nuyu kliyentskuyu bazu. 🎁🏨
📢 Khotite ostavat'sya konkurentosposobnymi v industrii puteshestviy? Primite tselevyye strategii, chtoby vospol'zovat'sya novymi tendentsiyami i predlozhit' svoim kliyentam tsennyy opyt!
