In the hospitality industry, price is no longer the only determining factor in a customer's choice. Today, more and more travelers are choosing accommodations that offer perceived value: a mix of quality, experience, reliability, and attitude. This is where the real competitive challenge lies. The concept of “good value for money” is evolving into a strategy of lasting value, capable of attracting, retaining and increasing the average margin per guest.
Research confirms it: customers are willing to pay more if they receive more.
✔️ Price explains only 60-90% of perceived value
✔️ The remaining 10-40% is linked to experiential and relational factors
✔️ Atmosphere, service, care, and uniqueness make the difference
🎁 It's not just a matter of numbers: it's a matter of emotions and perceptions.
Three elements that transform a stay into a memorable experience.
✔️ Tangible quality (rooms, cleanliness, breakfast)
✔️ Winning staff attitude: empathy and friendliness
✔️ Trust built on brand transparency and consistency
🌟 A trained team and a consistent structure convey more value than any special offer.
It's not enough to have quality, you also need to know how to communicate it.
✔️ Use data to monitor brand perception
✔️ Technologies such as AI to create tailor-made experiences
✔️ Intelligent automation to improve efficiency and service
📊 Value is also knowing what really matters to your ideal guest.
Small actions, big results.
✔️ Set effective prices based on data and flexibility
✔️ Offer additional services that are perceived as beneficial
✔️ Communicate your property's positioning consistently
🚀 Investing in value is the most sustainable strategy in the long term.
Review your value proposition, enhance your brand, engage your guests.
The future of hospitality does not reward those who cost less, but those who are worth more.
